Focus Groups
Focus groups for employees provide the organization an opportunity to understand the underlying feelings, implicit beliefs, hidden attitudes and invisible practices. The knowledge uncovered in a focus group provides an understanding of the present situation. The communication between group members provides an accurate picture of “now” which is an important step towards realizing what “ought to be”.
A properly facilitated focus group uncovers what people within the organization believe about processes and the larger system. Successful development of action plans to move towards desired solutions requires full knowledge of present issues and concerns. Economies may be found more simply within a present system without necessitating drastic changes. Those working directly with the processes are best able to relate how they function.
The results provide clarity of purpose for project planning. They set the tone and direction to ensure the appropriate outcomes are realized.
nanoQuest inc. provides a trained facilitator with solid experience in group dynamics. Regardless of the ultimate goals of the organization the understanding of the present situation is essential. Focus groups are an important tool towards that understanding.
The process begins with management input as to the perceived or required direction that they believe the organization needs to follow. Focus Groups of key players within the organization are formed to establish where they see the organization is in relation to where it could or should be. Such groups may be by department, process, function or any combination that best addresses the needs of the organization.